Be Different

October 7, 2011



In the early 1990s I did this illustration for Newsweek. In 1995 I used the theme for a postcard promotion I called Be Different. A series of 5 different postcards were mailed to 2000 creative directors around the country. In 1997, Apple launched their famous ad campaign called Think Different.   Great concept... I always wondered if one of my post cards planted a seed...?