November 12, 2017
I’ve been working with two friends, Matt Haligman and Kirk Citron on a project for Salesforce for most of the year. I met Matt forty years ago on our first day at Art Center in Communication Design 1, Milton Zolotow’s class, Room 207 and we’ve been friends ever since.
Salesforce is the leading CRM software company and last week they hosted Dreamforce, their annual conference in San Francisco. We’ve been creating a campaign that uses WPA National Parks from the 1930s as inspiration for posters and ads that bring Salesforce customers, and National Parks together. For Dreamforce these posters were blown up to huge proportions and I also designed a mural for the Registration Lobby.